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Mar 10
Manuela Gaeth
Colour value identification made easy

How colour picking tools can make life easy for you

10 Mar, 2017. 0 Comments. . Posted By: Manuela Gaeth

You want to create a presentation or e-mail shot in a hurry but do not have a colour value you need immediately at hand? No problem: in this blog entry, I’ll introduce you to three different colour picking tools that allow you to easily and quickly ascertain colour values in your internet browser or anywhere on your computer screen.

Mar 10
Rolf Preuß
No suitable photo for you presentation? Here’s an idea!
10 Mar, 2017. 0 Comments. . Posted By: Rolf Preuß

I guess we’ve all been through this: you want to liven up a presentation with some nice-to-look-at photos. But most images in commercial databases are much too expensive for your intended purpose or you are unsure about the licensing terms. Getting your smartphone out and quickly taking a photo yourself is usually no option either.

Mar 10
Stefan Knecht
Unbelievable, how carelessly some companies waste the leads they get at trade fairs
10 Mar, 2017. 0 Comments. . Posted By: Stefan Knecht

The ACHEMA 2015 trade fair has just closed its doors. The exhibitors have invested a lot of money to participate and now hope for some profitable follow-up business. For this to happen, they need to process their ACHEMA sales leads quickly, efficiently and competently. But if establishing contact with their prospective customers after the trade fair goes badly wrong, it’s the competitors who gain the edge. Let me tell you what I experienced. Unfortunately it’s not unusual.

Nov 1
Rolf Preuß
Avoid embarrassing blunders with your newsletters and e-mail shots
1 Nov, 2016. 0 Comments. . Posted By: Rolf Preuß

Email marketing is the most effective measure to inform customers and attract sales leads. In this article, you will learn how to avoid embarrassing mistakes through simple testing and how you can use e-mail marketing in your marketing communications.

Sep 26
Stefan Knecht
Why contact forms can destroy sales leads
26 Sep, 2016. 0 Comments. . Posted By: Stefan Knecht

In B2B markets, the most widespread way to generate sales leads is through contact forms on web pages. Although producing such leads is one of the main objectives of marketing managers, few seem aware of how many prospective buyers are put off by poorly devised or wrongly implemented contact forms – they will not contact the company at all. So let’s take a closer look at online contact forms.

Sep 8
Marcus Bierbaum
Optimise your call to action to gain extra sales leads

Buttons that prompt viewers to click are easy to create yourself

8 Sep, 2016. 0 Comments. . Posted By: Marcus Bierbaum

Call to action elements are as indispensable in marketing as the advertisements themselves. The universally known marketing principle AIDA (attention, interest, desire, action) can help to explain how they work.

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